Specific initiatives include:
- 5 A Day Programme – a scheme that aims to improve people’s access to, and awareness of, fruit and vegetables.
- Choosing Health – a White Paper consultation document launched by John Reid in 2004.
- Local Exercise Action Pilots – designed to identify and test the best ways of getting people more active.
- Teenage Pregnancy – a national strategy designed to halve the under-18 conception rate and increase the participation of teenage mothers in education, training or work.
- Providing co-ordinated and comprehensive regional approaches to tobacco control to reduce smoking rates and the associated burden of tobacco-related illness.
